How to be your own Promoter

I know that hiring a PR can get very expensive. In today's economy we can't afford to hire all these "extra" people to help us with our book. We edit ourselves, publish ourselves, market ourselves and promote ourselves. We've learned to multi task. Some of us wish we could hire more people to take the weight off our shoulders but sometimes it's not that easy.
So we must learn how to self promote. Well how do you do that? You network. You build business relationships with people in your community, on the internet, the people you work with. You get your name out to people so when they hear your name again, they can remember they've met you before or they've seen your name before.
It's also good to make flyers. I personally use Vista Print. http://www.vistaprint.com/ They are an online website that does great graphics for you that are not expensive. Find you a good graphics desgin company that will fulfill all your needs and get them to print up business cards, post cards, flyers etc. (Every monday, I post a list of services that might be helpful for your writing career. Check back this upcoming Monday for the new list) Then pass them out to anyone who will take one. Drop a few off at the library. Ask local business' if they can place your cards on their counters. It's hard work but it will get you noticed.
If you are not someone who is not forward, you're not a people person and you can't just walk into a business and sell yourself and your book, you need to get a PR.
In this business you have to know how to promote yourself. What are your good quialities? Why should people buy your book? What do you have to say that someone else hasn't heard before? These are all things to think about when promoting you. If you are using the internet, be sure that you are apart of a lot of social networks and make sure your friends and the other members know who you are. It will take time to get your name to the public but it's all well worth it when you've built a fan base!
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Signing Off,
Dominique Watson